October 28, 2008 ~ Issue #1

Welcome to the first issue of our Marketing

Matters Newsletter. We will be posting a

new issue monthly!

If Not Now, When?

What is the thought process your patients go through to decide whether they keep their next appointment? More importantly will they decide to call and schedule an appointment to get a pressing dental problem resolved?

These days patients are having to make budget decisions they haven’t had to face before. Do I fill up my SUV for $100 or do I keep the dental appointment? Now more than ever it is important to remind your patients that putting off dental care can only cost them more in the future. And with great financing options like Care Credit and others it’s easier than ever for patients to keep their dental health on track. We need to remind patients that preventive dental care isn’t just a necessity but in the long run it can save them future expense. A well written ad can get this message to your patient base, and to the potential new patients looking for quality dental care.

In most markets the prime time for external marketing starts right after the first of the year. Now is the perfect time to put a budget and a targeted message together for launching a campaign in the month of January. If you’re interested in putting together a targeted campaign for your practice give us a call.

Thanks For Your Business!

Dr. Michael Michel, a Breiding Marketing client in Topeka, KS, realizes the value of his current patient base. He also knows referrals are the best source of new patients. Many practices forget to ask their current patient base for referrals. Dr. Michel is thanking his patients for their continued support and asking them to keep his practice in mind by referring their friends and family to the practice.We often forget to thank our current patients for

their business. Great idea!

Do you have a great idea that has worked well for your practice that you’d like to share? Send us an email and we’ll post it in our next newsletter!

Email your ideas to breidingadv@aol.com.

NEW DENTISTS
Welcome to Dentistry! ~ A Quick-Start Marketing Program Designed for New Dentists

Breiding Marketing, LLC understands the financial demands that make starting a practice difficult. To make it easier for you to get your practice up and running we offer new dentists, or those that are venturing out on their own, terrific savings. Call for details. Save 50% off our regular fees on all our design services and products. Need a payment plan? We offer monthly payment plans for three to six months. Printing fees are additional and are excluded from discount.